AdWords® Accelerator™

Reduced to practice Fall, 2005

AdWords® Accelerator™ is a proprietary product that makes it easy to automatically list and manage complex Search Engine Marketing (SEM) for every product or service you sell. We generate pay-per-click (PPC) listings that include specific details on a per-product level – things like SKU, price, location and stock status. You pay for fewer clicks with much higher sell-thru because surfers get all the details they need upfront.

Cut your PPC spend in half & drive sell-thru up 600%

When AutoGuide asked us for some creative ideas for SEM, we had one immediate observation. Most of the paid ads their competitors had on search engines just plain sucked. A typical example was, "Thousands of new & used Hondas in stock."

We get it. Space is tight in the right margin on Google and you only get so many words to work with. But wouldn't it be better if the ad could say something like, "2003 Honda Accord. 18k miles. Silver. In Atlanta. $7,500"

"A pilot launch of the accelerator program reduced our cost-per-lead (CPL) from online search engines by 66%, while simultaneously increasing the quality of inbound leads"

Client, AutoGuide.com

Turns out, it can. But it's a whole lot more difficult than just writing a good PPC ad. Even small merchants might have dozens or hundreds or products in their inventory. Going through and creating a special ad for each of those products is hard enough. Updating every one of them by hand when prices change, or when SKU's get added or deleted would be a nightmare. That's where our AdWords Accelerator product comes in.

We give you a simple tree view of your inventory. For AutoGuide, cars are grouped by Make (e.g., BMW or Honda) and then Model (e.g., 328Ci or Accord.) Put a check mark next to the products in the inventory tree that you want to market with SEM, and then write a Mad Libs®-style, fill-in-the-blank search ad. Click "Preview" and you might see hundreds of ads ready to go to Google, Yahoo! or Bing.

Best of all, these PPC ads all keep smart links back to the SEM campaign you built in the AdWords accelerator. If a product sells or a new product comes online in a portion of your inventory tree that's been checked for marketing, we add or delete the PPC ad accordingly. Ditto for price, spec or SKU changes. Not only are your PPC ads more effective this way...They're probably even easier to manage than the way you do things now.

The entire system is backed with robust and easy-to-use reporting metrics than can even be viewed on mobile phones or exported to PDF or PowerPoint for internal presentations. If you're looking to dramatically lower your cost-per-lead (CPL) from SEM, we'd love to hear from you and arrange a live demo of our solutions.